Obenhaus Somerset - Case Study

Obenhaus Somerset, bellevue

**Haus 1 Sold:** $3,450,000
**Haus 2 for sale:** $3,595,000

Website

Dwell Development: A 5-Star Green Oasis of Uniqueness

Founded in 2005, Dwell Development has emerged as a celebrated champion of sustainable residential construction. Their unwavering dedication to high-performance home building reflects a vision for a more eco-friendly future. With an impressive portfolio of over 300 certified Built Green homes throughout the greater Seattle area, Dwell Development has reshaped the landscape of traditional residential development.

Branching out to the Eastside

As Dwell Development contemplated expanding to Seattle's Eastside, they recognized the need for a seasoned real estate team, well-versed in both new construction and the specific intricacies of the Eastside market. While Dwell had garnered a devoted following in Seattle, their presence on the Eastside was not as pronounced.

Thus, the partnership was born.

"No Cookie Cutter Homes Here."

Our journey commenced by delving into the essence of Dwell, comprehending their driving force, and discerning what sets them apart from the sea of builders on the Eastside. Dwell, in many ways, stands as a unique entity in the builder's realm. Each of their homes boasts a 5-star Built Green certification and net energy readiness. Every Dwell home is a one-of-a-kind creation, meticulously designed to harmonize with the distinctive features of its property. What truly sets Dwell apart is the personal touch they infuse into each project—a labor of love that permeates every aspect of their work, evident the moment you step through the front door.

With a deep understanding of Dwell, we devised a comprehensive strategy:

· Building Brand Awareness on the Eastside.

· Educating Eastside buyers and brokers about the rare advantages of Built Green, net-zero energy homes in their region.

· Strategic Marketing: This included rebranding the development, creating a new logo, articulating the "why" behind Dwell, and explaining their unique construction process.

· Promotion: We harnessed every available tool to disseminate our marketing assets, all detailed herein.

Youtube Playlist

HAUS 1

Listing Price: $3,450,000

Sold % LP: 100%

DOM: 28